
How to Fix Networking Events Online So People Actually Connect
Oct 6, 2025
Let’s be honest. Have you ever been to a networking event online? Sometimes they feel like a huge waste of time. You're promised great connections, but you end up in a virtual room with hundreds of strangers. Then what?
Just moving an event online isn’t enough to make it good. Not even close.
Why Do Online Networking Events Feel So Broken?
Picture this: Sarah is a marketing director at a big tech conference with 2,000 people. She wants to meet other marketing directors, but she doesn't know where to find them. She clicks around a few virtual booths, feels lost, and logs off. She didn't talk to a single person.
Does that sound familiar? It's a huge missed opportunity. When people don't make good connections, everyone loses. Attendees feel like they wasted their time and money. And event organizers have a hard time proving their event was a success.
The Big Problems with Most Online Events
For a long time, online events have used old ideas that just don't work. They feel clumsy and awkward.
Clunky Event Apps: Most events try to make you download a new app. But who wants another app on their phone? People are tired of them, so they just don't download them. And then, no networking happens.
The Awkward "Hello": It’s hard to send a message to a random stranger in a virtual lobby. Without a good reason to talk, it feels forced. The conversation usually goes nowhere.
No Help at All: Attendees are left all alone. Sarah had no way of knowing which of the 2,000 people were the marketing directors she needed to meet. It's like trying to find a needle in a haystack.
This picture shows the advice people get for networking. But it doesn't solve the real problem: how do you find the right people to talk to?

These tips are nice, but they don't fix a broken system. If the event doesn't help people meet, these steps don't matter much.
What if Networking Could Be Easy?
But what if you could skip all that stress? What if networking happened automatically, without needing another app? This is where Event Butler changes everything. It uses something everyone already has in their pocket: WhatsApp.
Instead of dropping Sarah into a crowded room, Event Butler would have sent her a simple message. "Hi Sarah, we found three other marketing directors you should meet. Should we schedule a quick chat for you?"
All of a sudden, everything is different. There's no more guessing. No more awkward moments. Connections just happen.
"Every opportunity is attached to a person. Opportunities do not float like clouds in the sky. They're attached to people. If you're looking for an opportunity, you're really looking for a person." - Ben Casnocha
This simple change is the secret to great networking events online. It’s not about fancy features. It’s about making it super easy for the right people to find each other. Event Butler was built to solve this exact problem. It turns missed chances into real relationships—all through a simple text message.
Ready to see how it works? Discover how Event Butler can change your next event at synclab.app.
The Best Tool is Already on Everyone's Phone (Hint: It’s WhatsApp)
What if the best tool for your networking events online was something everyone already uses every day? It sounds simple, but it’s a total game-changer.
Event organizers often think they need a shiny, new app to make connections happen. But here’s the secret: making people download another app is the fastest way to stop networking before it even starts.
Think about it. When you go to an event, you're already busy. The last thing you want to do is learn how to use a clunky new app you’ll delete right after. This is why so many event apps fail. Nobody uses them.
Event Butler fixes this problem by using something almost everyone has: WhatsApp.
No More "App Fatigue"
Let's go back to Maria. At her last trade show, she collected 47 business cards. But two weeks later, she couldn't remember who was who. The cards sat in a drawer, and she never followed up.
Now, imagine if Maria used Event Butler. Her experience would be totally different.
Before the event: She gets a friendly hello on WhatsApp. No downloads. No new accounts to create. Just a simple message.
During the event: Instead of wandering around, she gets a text. "Hi Maria, we know you're looking for software suppliers. We found three people you should meet."
Making a connection: With one tap, Event Butler finds a 15-minute time that works for them both. It sends a calendar invite and even gives her an idea for what to talk about.
She never has to leave the app she already knows and loves. This super simple way of doing things is why Event Butler has a 94% meeting success rate. It removes all the hard parts of making a connection.
How It Feels for an Attendee
The best tools are the ones you don't even notice. They just work in the background to make your life easier. That's what Event Butler does. You don’t have to try to network. The right people just seem to find you.
But you might be wondering, how does that work? The whole thing is designed to be easy.
Sign-up is simple: An attendee gets a WhatsApp message. They share a link to their LinkedIn profile or write a short bio. That’s it!
Smart suggestions: The smart AI looks at their goals and finds the best people for them to meet.
Automatic scheduling: They get a message with a suggested meeting time. They tap "accept," and it's on their calendar.
This isn't just about booking meetings. It's about creating special, valuable talks that would have been missed otherwise. It turns networking from a boring chore into a fun part of the event.
For event planners, making things easy for attendees is key. A good event planner app can make even the hardest parts of an event feel simple. This focus on simplicity is what makes an event great.
By using the app your attendees already have—WhatsApp—you remove the biggest barrier to networking. You get happier attendees, stronger business connections, and proof that your event really worked.
Ready to make networking this easy at your next event? Discover how at synclab.app.
How Smart AI Helps People Make Real Friends
You might be wondering, "How does Event Butler really know who I should meet?" It’s not magic, but it’s close. The secret is a smart AI that plays matchmaker. But it does more than just look at job titles.
Let's talk about David. He’s an event organizer who spent $50,000 on his company's big annual event. Afterwards, attendees said they didn't make any good business connections. David's event was full of smart people, but it didn't help them talk to each other.
This is a huge problem, especially for networking events online. A lot of events are virtual now. In Canada, 88.1% of companies held at least one online event in 2023. We have to get online connections right. For organizers like David, this is where a smart AI changes everything.
It Looks Deeper Than Just Keywords
A simple tool might match two people because they both have "marketing" in their profile. But what if one is a big-shot director looking for a new partner, and the other is a student looking for a first job? They match on paper, but it would be a wasted meeting for both of them.
Event Butler’s AI is smarter. It understands why someone is at your event.
What are their goals? Is someone looking for new customers? Are they looking for a mentor? Or are they trying to hire someone great?
What have they done? The AI looks at their work history and skills to find things they have in common.
What are they interested in? It also looks at the topics and industries they've said they like.
By looking at all of this, the AI can make really smart suggestions. It might connect two people from totally different fields who are both trying to solve the same problem. They never would have found each other on their own.
Making a Conversation Easy
Knowing who to talk to is only the first step. The next part is starting the conversation. That can be awkward! Smart AI helps with that, too.
When Event Butler suggests a meeting, it doesn’t just say, "You should meet John." It tells you why and gives you a little help to get started.
A great introduction is more than just names. It's about helping two people find a reason to talk. The AI gives them that reason, turning a cold hello into a warm conversation.
For example, the meeting suggestion might say: "We noticed you both have experience growing new companies. John recently wrote about a topic you might find interesting." Right away, you have something to talk about. This is how the system helps build real relationships. To learn more, check out our guide on making friends with machines).
This smart matchmaking saves event organizers hours of work. More importantly, it gives every single attendee a special experience. It makes them feel important. This is how you turn an expensive event with bad feedback into one that people love.
From Scheduling Headaches to Easy Handshakes

Let's be real. One of the biggest pains for any event organizer is getting people to actually meet. You can have the best matchmaking in the world, but if scheduling the meeting is a mess, the connection never happens.
Think about it. An attendee, Maria, gets a great match. Now she has to find their email, send a message suggesting a time, and then wait. The other person writes back, "Sorry, I'm busy then. How about tomorrow?" This back-and-forth goes on until someone just gives up. Does that sound familiar?
So many good opportunities are lost this way. For organizers, trying to set up these meetings by hand is a nightmare. For attendees, it’s just another chore.
No More Back-and-Forth Emails
What if you could get rid of that whole annoying process? The secret to amazing networking events online isn't just making smart introductions. It's also making the meeting itself super easy to schedule.
This is where automation becomes your best friend. Instead of leaving scheduling to luck, Event Butler handles everything.
When an attendee accepts a connection, the system takes care of all the details:
It finds a time: It looks at both people's schedules to find a perfect 15-minute spot.
It sends the invite: It automatically creates and sends a calendar invitation to both of them.
It sends reminders: It sends a friendly reminder on WhatsApp just before the meeting so no one forgets.
This simple, automatic process is the key to Event Butler's 94% meeting show-up rate. No more missed meetings because of confusing schedules. It just works.
Making Networking Feel Like Magic for Attendees
For the people at your event, this all happens without them even thinking about it. Networking becomes a smooth part of their day, not another task to worry about.
Imagine you're an attendee. You get a WhatsApp message with a great match. You tap "Accept." A moment later, a calendar invite pops up. That's it. You can now focus on having a great conversation.
The goal is to make connecting so simple that it feels like magic. When attendees don't have to worry about the 'how,' they can focus on the 'who' and 'why'—which leads to much better connections.
Making sure an event runs smoothly is so important. You can learn more about this with these strategies for event management automation. It helps every part of your event work as well as the networking.
From Manual Work to Real Results
For event organizers, this is a huge relief. It saves you hours of time you would have spent sending emails and managing lists. And you can also use tools like AI chatbots at events to answer common questions, which saves even more time.
By automating the entire meeting process, you're not just saving time. You're making sure the important connections you promised actually happen. This gives everyone a better experience and shows that your event was a true success.
Ready to stop worrying about logistics and start creating real networking value? See how Event Butler can automate connections at synclab.app.
How to Prove Your Event Was a Success with Real Numbers

Here’s the question every event organizer worries about: "Was it worth it?" You can say the event was busy, but your bosses and sponsors want to see proof. They want to see real numbers.
Remember David? He spent $50,000 on his company's conference. But afterwards, people complained that they didn't make a single good connection. The worst part? David had no numbers to show what went wrong. He was just guessing.
This is a huge problem, especially for networking events online. Just counting how many people showed up isn't enough. It doesn't tell you if people actually connected or if any real business came from it. Without that proof, it's hard to get your budget approved next year.
Look Beyond How Many People Showed Up
For too long, we’ve measured events with fuzzy feelings. A survey might give you a few nice comments, but that won't convince anyone that the event was a good investment. You need numbers that show people were really talking to each other.
This is where a smart tool like Event Butler changes everything. It doesn’t just help people meet; it tracks every single meeting. It gives you a clear picture of what really happened at your event.
You can finally stop guessing and start knowing. Instead of saying, "I think people had a good time," you can say, "Our event created 527 great meetings, and 94% of them actually happened."
To get there, you need to know how to measure event success effectively. It's all about tracking the things that lead to real business results.
The Numbers That Really Matter
So, what should you be tracking? Event Butler gives you live numbers that show you how healthy your event's networking is. This is the proof you need to show everyone that your event worked.
Here are the key numbers Event Butler gives you:
Connection Requests Sent: You can see exactly how many introductions the AI made. This shows the system is always working to connect people.
Meetings Accepted: This is a very important number. It tells you how many of those suggestions were good enough for people to say "yes."
Successful Meetings Held: This is your best proof of success. It's the final count of every meeting that happened.
Engagement Rates: See how active your attendees are. This helps you understand who is networking the most, which can help you plan future events.
Having these numbers is powerful. For example, good online events often see 60-70% of their attendees get involved. And people at online events often spend 27% more time there than at in-person events. You can compare your numbers to these and see how well you did.
This helps you answer that scary "Was it worth it?" question with confidence. You have the numbers to prove it. For a deeper look, check out our guide on using real-time analytics and AI to improve event networking experiences.
By giving you clear numbers, you're not just measuring success. You're learning how to make every event even better. You can finally prove that you're not just throwing a party; you're building an engine for business.
Got Questions About AI Networking? We've Got Answers
It makes sense to have questions when you hear about using AI for something as human as networking. After all, the best connections are made between people.
So, let's answer some of the common questions that event organizers have about using smart tech for networking events online. A great tool should make your life easier, not harder.
Is This Going to Be Hard to Set Up?
This is a big question for busy event organizers. The last thing you need is another complicated tool to learn.
Imagine David, an event planner. His big conference is just a few weeks away. He loves the idea of better networking, but he's worried about how much time it will take to set up a new system.
The good news is, a great system is designed to be super simple for you. Setting it up is usually just a quick chat about your event's goals. Then you just provide your list of attendees. That's it! A team like Event Butler does all the hard work to make sure the AI is ready to make the best matches for your audience.
It takes all the tech work off your plate so you can focus on creating a great event.
Can I Change the Rules for Matching?
Yes, absolutely! In fact, changing the rules is what makes it so powerful. Every event is different. A "good connection" can mean different things for different events.
Think about a college reunion. The goal isn't to sell things. It's to connect new graduates with experienced mentors. At a big tech conference, the goal might be to connect new company founders with people who can invest money.
Event Butler lets you decide what a great connection looks like for your event. This makes sure every match is perfectly aligned with why your attendees are there. You set the rules, and the AI goes to work.
What if Someone's Plans Change at the Last Minute?
We've all been there. Events are busy, and schedules change. What happens if a speaker has an emergency and has to cancel a networking chat?
This is where automation is a lifesaver. The system is built for this kind of thing.
Easy Rescheduling: If someone needs to change a meeting time, they can do it with a simple message in WhatsApp. No need to log into a special website.
Automatic Updates: The system instantly tells the other person about the change. No more awkward "Where are you?" texts.
Finds a New Time: It then finds a new time that works for both people, all without you having to send a single email.
This simple process stops no-shows and makes sure a great connection isn't lost just because of a busy schedule.
What Kind of Help Can I Get During the Event?
Even with the easiest tool, it's nice to know someone has your back. A good company won’t just give you the tool and leave. They’ll be there to help you every step of the way.
During your online networking events, a support team should be ready to help with any questions from you or your attendees. Because Event Butler works through a familiar app like WhatsApp, problems are very rare. But just in case, the team watches everything to make sure it's all running smoothly. This gives you total peace of mind.
Ready to see how connections can happen easily at your next event? Discover how Event Butler by SyncLab turns networking stress into networking success at https://www.synclab.app.